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How to measure if your LinkedIn lead generation campaigns are effective?

Learn which metrics to track and how to optimize your campaign performance using LeadCarnival’s analytics tools.

Author Alex

Written by Alex

Last updated 2 months ago

📊 How to Measure if Your LinkedIn Lead Generation Campaigns Are Effective?​

Running outreach campaigns is only half the battle — knowing how to measure performance is what helps you scale and improve over time. LeadCarnival provides built-in analytics to evaluate how well each campaign is performing.

✅ Key Metrics to Track​

You can evaluate performance using the following indicators:

  • Invite Sent: Total number of connection requests sent
  • Accepted Connections: How many accepted your request
  • Acceptance Rate: % of invites accepted (Benchmark: 30–50%)
  • Messages Sent: Number of messages, follow-ups, or InMails sent
  • Reply Rate: % of leads who replied to at least one message
  • Meetings Booked (Manual): Tag or note leads that booked calls
  • Withdrawn Invites: Number of invites that were automatically withdrawn

📈 Where to View Campaign Metrics​

  1. Go to the Campaigns tab
  2. Open any campaign
  3. Under the Overview section, you’ll find:
  • Total leads added
  • Engagement funnel (Invited → Connected → Messaged → Replied)
  • Average delay between steps
  • Sequence-level performance data

📥 Track Inbox Replies​

  1. Go to the Inbox
  2. Filter by campaign or LinkedIn profile
  3. Identify:
  • Response sentiment
  • Leads needing follow-up
  • Which sequence step triggered the reply

💡 Advanced Tips​

  • A/B Test Sequences: Try different variations of connection messages or follow-ups
  • Use AI Icebreakers: Personalization increases reply and acceptance rates
  • Watch Drop-Off Points: Monitor which steps reduce engagement (e.g., Message 2)
  • Tag Hot Leads: Use tags like Interested, Booked Demo, etc., to organize top prospects

🎯 Summary​

LeadCarnival gives you the tools to track, test, and improve your outreach performance.

Focus on the metrics that matter:

  • Connection acceptance
  • Reply rate
  • Meeting conversion

...and iterate to grow smarter, faster.